Ads in Threads
a year ago
- #Meta
- #Threads
- #Advertising
- Threads is Meta's fast-growing social app with over 350 million monthly active users.
- Ads in Threads will be supported via the Marketing API starting May 19, 2025.
- Advertisers need a Threads profile and specific permissions (threads_business_basic, instagram_basic, pages_read_engagement).
- Threads feed is a new placement under 'Feeds' but requires Instagram feed to be selected as well.
- Supported ad objectives include Reach, Traffic, and Website Conversions.
- Threads feed supports single image ads with aspect ratios from 16:9 to 9:16 (tall ratios cropped to 1:1).
- Insights API can be used for ad stats, with breakdowns for Facebook, Instagram, and Threads placements.
- Third-party comment moderation is not supported; advertisers can manually reply or hide replies in Threads.