Google pretends to be in on the joke, but its focus on AI Mode search is serious
a year ago
- #AI Search
- #Gemini
- Google announced a major expansion of AI Mode search at I/O 2025, signaling a shift from traditional search results.
- AI Overviews were just the beginning; AI Mode is now the primary focus, with a customized version of Gemini 2.5 powering it.
- AI Mode will use personal data, such as Gmail content (e.g., booking emails, receipts), to provide more relevant answers, with user control over enabling/disabling this feature.
- AI Mode is not yet the default search method but is expected to become so, as users engage with longer, more complex queries in this mode.
- Google CEO Sundar Pichai emphasized the company's commitment to AI, highlighting its growing role in reshaping web search.