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This is how Apple’s big Siri shake-up happened, per report

a year ago
  • #AI
  • #Siri
  • #Apple
  • Apple experienced a major internal shake-up related to Siri due to delayed upgrades.
  • Poor leadership and a relaxed culture in Apple's AI/ML group, nicknamed 'AIMLess,' contributed to Siri's struggles.
  • Apple demoed Siri upgrades at WWDC that lacked working prototypes, surprising even the Siri team.
  • Historically, Apple only showcased features that were ready for release, marking a departure with the Siri demo.
  • Optimism exists within Apple regarding Siri's future under Federighi's 'Intelligent Systems' team.
  • Federighi has reportedly allowed the use of open-source third-party models for Siri, a shift from previous internal-only policies.