Matthew McConaughey trademarks catchphrase in bid to beat AI fakes
4 months ago
- #AI
- #Entertainment
- #Trademark
- Matthew McConaughey trademarks his image, voice, and catchphrase 'All right, all right, all right' to prevent unauthorized AI use.
- Eight applications approved by the US Patent and Trademark Office include film and audio clips.
- McConaughey emphasizes consent and attribution for his likeness in an AI-driven world.
- AI-generated images and unauthorized use of performers' likenesses are major concerns in the entertainment industry.
- Tom Hanks and Olivia Williams have also raised issues about unauthorized use and exploitation.
- McConaughey partners with AI audio company ElevenLabs for a Spanish-language AI voice project and is an investor.
- Legal team aims to establish broader protections against AI misuse, with potential legal action.