6 hours ago
- Apple rebranded its advertising platform from Apple Search Ads to Apple Ads in April 2025, hinting at broader ambitions.
- The updated Apple Advertising Terms of Service (effective July 28, 2026) expands language to allow ads on third-party apps, websites, and platforms not owned by Apple.
- This change could signal a major expansion beyond Apple-controlled inventory (App Store, News, Stocks, TV app) into third-party surfaces.
- The new terms may also explain why Apple did not update its attribution frameworks (AAK/SKAdNetwork) at WWDC 2026, as a fusion of APIs might be needed for cross-platform ad measurement.