- Arizona State University has launched a Bachelor of Arts in Content Creation for aspiring influencers, housed in the Walter Cronkite School of Journalism.
- Students must build and grow a real social media account with demonstrable audience growth as part of the program's final project.
- The 120-credit degree covers video production, podcasting, personal branding, audience analytics, and social media strategy.
- Courses include How to Become an Influencer, On-Camera Presence, and Videography, alongside ethics, law, and general education.
- Hands-on experiences in Phoenix and Los Angeles, including the Cronkite School's LA Content Studio, help students monetize content and develop media brands.