11 hours ago
- The author criticizes SEO marketing for treating people as 'traffic' and commodifying audiences rather than valuing genuine human connections.
- Influencer marketing is described as a subset of SEO, where creators are used as 'funnels' for conversion, reducing audiences to assets.
- The author reflects on leaving the SEO mindset, choosing to build an audience through genuine writing without marketing tricks.
- An audience is defined as active participants in creative works, unlike the faceless masses targeted by SEO marketers.
- The IndieWeb approach rejects SEO tactics, using aggregators, web rings, and blog rolls to foster organic growth and interaction.