- Creativity involves making cross-connections between seemingly unrelated facts, requiring daring and uncommon thinking.
- Isolation is crucial for the creative process; group sessions are better for sharing information than direct creation.
- A permissive, informal atmosphere is essential, allowing participants to feel free to sound foolish without judgment.
- Optimal group size is small (no more than five), avoiding dominant personalities that inhibit others.
- Avoid a sense of responsibility for generating ideas; creativity thrives as a side issue, not a primary obligation.
- A session arbiter can guide discussions with shrewd questions while maintaining a relaxed environment.