21 days ago
- Marketing teams increasingly use AI tools for tasks like personalized outreach, lead enrichment, and data analysis, with 88% of marketers relying on AI daily.
- AI-driven marketing introduces security risks as sensitive data moves to third-party tools, expanding the attack surface, with 97% of companies experiencing AI-related breaches lacking proper access controls.
- Marketing now handles sensitive data like PII and PHI, making it a data-exposed function, yet teams prioritize speed over governance, leading to unintended data leaks.
- Responsible AI adoption requires guardrails such as visibility, policy enforcement, and runtime controls to allow innovation without compromising security.
- Singulr provides an AI control plane for enterprise-wide discovery, policy enforcement, and continuous verification, enabling secure, agile AI use in marketing.