11 hours ago
- Tech non-profits often fail to make it easy to donate, especially for methods like donor-advised funds (DAFs) that require EIN, physical address, and human contact.
- Non-profits must clearly answer why someone should donate: explaining what they do, why it's important, who benefits, how money is used, recent achievements, and financial needs.
- Impact reports are crucial for showing results and financial health, but tech non-profits often produce amateur reports or none at all, missing the chance to connect donations to outcomes.
- Human connection is vital: phone calls, video calls, and in-person meetings build trust and retention, but tech non-profits rely too heavily on asynchronous text-based communication.
- Non-profits are sales-driven organizations; they must actively market and engage donors, treating donation acquisition like a business process.
- Donors want to see measurable goals and accountability, including honest reflections on missed targets, to ensure funds are used efficiently.