- Premium ice cream pints like A to Z Creamery's became popular as pandemic passion projects turned into businesses, reflecting changes in spending habits (e.g., YOLO economy, micro-indulgences).
- The US economy has become 'K-shaped,' with upper-income Americans spending freely while others feel squeezed, yet demand for luxury ice cream spans diverse economic backgrounds.
- Consumers seek 'little treats' and emotional support from artisanal ice cream, valuing quality, local sourcing, and human connection in a gig economy model.
- The business model relies on limited drops and social media, lowering barriers to entry, and emphasizes craftsmanship and community over automation.