a day ago
- The media repeatedly reports on the 'return of suits' because PR firms feed these stories to journalists.
- PR firms operate beneath the news, generating a large proportion of non-political, non-crime stories by providing selective truths to reporters.
- Journalists' laziness and vanity make them susceptible to PR pitches, allowing firms to manufacture trends and buzz.
- Online writing is more honest and authentic, lacking PR fingerprints, which is why readers increasingly trust blogs over traditional media.
- As traditional media declines, PR is adapting to influence bloggers and online outlets to maintain its power.