10 hours ago
- The author enjoyed a nine-year radio career starting in college, but now feels radio has lost its appeal.
- Radio has changed due to corporate consolidation, deregulation, and ratings measurement changes, reducing local talent and live interaction.
- Advertisers target younger demographics, ignoring older listeners like the author.
- Voicetracking and satellite formats have replaced live DJs, making stations feel impersonal.
- The author's former stations are off the air, and favorite local DJs have been let go or passed away.
- The author now listens to music on iPhone and NPR for news, concluding radio's decline is partly self-inflicted.