- Pangram data shows that 41% of longform LinkedIn content and about one-third of longer X posts are likely fully AI-generated.
- The study suggests AI content is prevalent on popular platforms like Reddit and Substack, with longform posts being more commonly AI-generated than shortform.
- AI-generated content is not confined to obscure sites; users regularly encounter it on major social media platforms during normal browsing.
- The research used a Chrome extension to passively scan posts users actually see, providing insights into the real-world exposure to AI content.
- Platforms like LinkedIn have built-in AI tools, but are now trying to disincentivize AI content, while Reddit moderates against AI spam.
- AI detectors like Pangram are not foolproof, but the data likely underestimates the problem, as users who install such extensions may avoid AI content.