Berries are America's top-selling fruit – and every grocery bill nightmare
6 hours ago
- #groceries
- #berries
- #parenting
- Berry spending in the US reached $12.6B in the last year, accounting for nearly 25% of all fresh fruit sales.
- Parents report spending an average of $53 per month on berries, with some spending $200 or more.
- 32% of surveyed parents said their kids eat a carton of berries in a single day.
- Berries are significantly more expensive than other fruits, costing 3x more than apples and 8x-10x more than bananas.
- Low-income households are 50% less likely to purchase berries compared to high-income households.
- Driscoll's, the largest berry seller in the US, has transformed berries from a seasonal treat to a daily necessity through marketing and year-round availability.
- Per capita consumption of strawberries has doubled since 1990, while blueberry consumption has increased nearly 8x.
- Some parents grow their own berries to save money, but this often leads to even higher consumption by kids.
- Parents prefer their kids' berry addiction over processed sweets, despite the high cost.