Black Friday sets online spending record of $11.8B
11 days ago
- #E-commerce
- #Black Friday
- #Holiday Shopping
- American consumers spent a record $11.8 billion online on Black Friday, up from $10.8 billion last year.
- Between 10am and 2pm, online shoppers spent $12.5 million every minute.
- Cyber Monday is projected to be even bigger, with $14.2 billion expected in online sales.
- Adobe projects total holiday spending to reach $253.4 billion this year, compared to $241.1 billion in 2024.
- Salesforce tracked $79 billion in global Black Friday spending, with $18 billion in the U.S., showing year-over-year increases of 6% and 3%.
- Higher prices may be driving spending growth, with prices up 7% and order volumes down 1%.
- AI influenced $22 billion in global sales between Thanksgiving and Black Friday, according to Salesforce.
- In-store shopping trends are mixed, with RetailNext reporting a 3.4% decline in traffic, while Pass_by reports a 1.17% increase overall and 7.9% in department stores.