ASML's Best Selling Product Isn't What You Think It Is

4 hours ago

ASML produces an Extreme Ultraviolet (EUV) lithography tool, costing around $400 million and essential for high-end chips in devices like iPhones and AI models.
A 1,000-piece Lego version of ASML's machine, designed by employee Rick Lenssen, is sold exclusively to employees, with secondary market prices reaching up to $4,500.
The Lego set serves as a bridge for engineers to explain their complex work to others, highlighting the human desire for play and connection even in advanced technological fields.

Hasty Briefsbeta