The Smelly Baby Problem
2 days ago
- #disposable diapers
- #product innovation
- #parenting history
- Benjamin Spock's 1946 baby care book advised mothers to use cloth diapers, recommending at least two dozen and providing detailed instructions on their use and cleaning.
- Procter & Gamble developed Pampers in the early 1960s after Victor Mills suggested disposable diapers, overcoming production challenges to launch them nationally by 1966, capturing 42% of the US market by 1973.
- Kimberly-Clark introduced Huggies in 1977 with elasticized edges to prevent leaks, later adding superabsorbent polymers in the mid-1980s to make diapers thinner and more efficient, eventually becoming a market leader.
- Disposable diapers faced environmental backlash in the late 1980s and early 1990s, but proposed bans and taxes failed due to disputed claims and parental preference for convenience, leading to their dominance in many countries by the 1990s.