My Life Got 100x Better When I Stopped Thinking About Google

10 hours ago

The author built niche websites starting in 2020, with Google becoming the dominant factor in their professional life.
Google's unpredictable algorithm changes heavily influenced content creation and business decisions.
Start24, the author's main site, was a high-quality resource for WordPress and web hosting reviews in the Dutch market.
A core Google update drastically reduced Start24's traffic, challenging the belief that quality content ensures good rankings.
The author revamped Start24 with interactive content, custom tools, and radical honesty in reviews, but Google rankings continued to drop.
Shifting focus away from Google dependence led to diversification of traffic sources (paid ads, direct visits, email, social).
The mental burden of constantly catering to Google's preferences lifted, making work more enjoyable and results better.
The author advocates for building a loyal audience and creating quality content independent of Google's algorithm.
Future posts will explore why Google search may be fundamentally broken and difficult to fix.

Hasty Briefsbeta