Beyond Meat CEO 'It's Just Not the Moment for Plant-Based Meat' After Rebrand
3 hours ago
- #plant-based
- #health-food
- #rebranding
- Beyond Meat rebrands as Beyond The Plant Protein Company amid a 'period of confusion' around plant-based proteins.
- CEO Ethan Brown emphasizes delivering plant-based benefits in easily integrable ways, focusing on clean, non-GMO ingredients like peas and lentils.
- Brown acknowledges current challenges for plant-based meat but remains optimistic about its future dominance.
- Beyond introduces Beyond Ground, a nutrient-dense product with four ingredients, not mimicking any animal protein.
- Beyond expands its Immerse high-protein sparkling fruit drink line following strong consumer response.
- Brown questions the negative perception of plant-based proteins, highlighting their health benefits.