A Young Outsider Turned Failing Vimeo into a Billion-Dollar Company

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Vimeo transitioned from a niche video platform for filmmakers to a business-focused video software company under CEO Anjali Sud.
Revenue grew significantly, with Q4 2020 sales reaching $84 million, a 54% increase from the previous year.
Vimeo's subscriber base increased by 300,000 in the last quarter, totaling 1.5 million subscribers.
IAC plans to spin off Vimeo, which has raised $450 million at valuations up to $6 billion.
Vimeo serves businesses with video tools, offering subscriptions from $7/month to over $20,000/month for enterprises.
The platform is ad-free, making it suitable for corporate clients and distribution on social media and e-commerce sites.
Vimeo's pivot to business software was driven by Sud's recognition of untapped potential in serving businesses with video needs.
The company's growth was further accelerated by the pandemic, as video became essential for remote work and communication.
Sud aims to enhance virtual events and meetings with interactive and collaborative features, leveraging AI for content editing.
The spin-off is expected to help Vimeo attract talent, make acquisitions, and expand its brand and services.

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