Harley-Davidson Dealerships Are Shutting Down Across America
2 days ago
- #Harley-Davidson
- #Motorcycle-Industry
- #Dealership-Closures
- Harley-Davidson dealerships are closing across the U.S., with reasons including poor management, economic downturn, and declining sales.
- Some dealerships closed suddenly without explanation, while others cited financial struggles and corporate pressures.
- The brand's retail network is consolidating into fewer, larger operations, signaling potential trouble for the company.
- Dealers faced challenges post-COVID, including excess inventory, rising interest rates, and reduced demand.
- Investments in large buildings during peak sales led to high fixed costs, now unsustainable with lower sales.
- Harley-Davidson reported a $377 million profit in Q3 2025, but global sales dropped 6%, with North America down 5%.
- The company sold its financial services arm for $1.25 billion, improving finances but not addressing declining unit sales.
- Shipments have decreased by 45% over the past decade, and the brand's presence in small markets continues to shrink.