On the Future of Apple’s Vision Platform
3 hours ago
- #Spatial Computing
- #Apple Vision Pro
- #MacRumors Report
- A MacRumors article claims Apple has given up on the Vision Pro after the M5 refresh failed to boost sales, citing low total sales and high returns.
- John Gruber disputes this, stating the Vision Product Group is unaware of any such shutdown and that work on VisionOS and new hardware continues.
- Gruber acknowledges Vision Pro sales have been disappointing but argues this was expected given its high price and new product category, with supply chain reports previously capping production.
- He suggests Apple needs significant future hardware changes, like a lighter high-end model and a lower-priced variant, rather than incremental updates.
- Gruber criticizes the MacRumors report as misleading, noting Apple executives recently expressed optimism about spatial computing and that any project cancellation would be announced internally first.