Hershey says it will shift back to classic recipe for all Reese's products
6 hours ago
- #Corporate Strategy
- #Consumer Feedback
- #Product Quality
- Hershey will revert all Reese's products to their classic milk chocolate and dark chocolate recipes starting in 2027.
- The change follows criticism from Brad Reese, grandson of Reese's founder, who opposed the use of cheaper ingredients.
- Hershey will also introduce natural colors in its sweets portfolio and enhance Kit-Kat's recipe to be creamier next year.
- The company plans to increase R&D funding by 25% next year, citing a commitment to evolving consumer tastes.
- High cocoa prices have previously led Hershey to experiment with less chocolate, but they aim to maintain quality standards.