Running a Business Means Contact with Reality
15 days ago
- #marketing
- #entrepreneurship
- #professional-organizing
- The author started a service business with their mom to learn about marketing and business, realizing that marketing is a crucial skill often overlooked by engineers.
- Key marketing lessons included the effectiveness of clear call-to-action buttons and professional website copy, debunking initial assumptions about customer behavior.
- Professional organizing involves 50% decluttering, 40% emotional support, and 10% aesthetic organizing, highlighting the emotional aspects of the job.
- Challenges included a lack of before-and-after photos and client tracking, which are vital for marketing and business operations.
- The author learned that business is about execution and iteration, not perfection, emphasizing the importance of taking action and improving over time.
- Hiring the right people is difficult, and lessons often come from mistakes, such as poorly set up Google Ads costing potential clients.
- The primary focus of a business owner should be acquiring new clients, not just delivering the service, likened to a shark that must keep moving to survive.
- Current challenges include improving lead quality and quantity, and leveraging social media like TikTok and Instagram Reels for business growth.