Ford Aims for Revolution with $30k Electric Truck
13 days ago
- #universal platform
- #electric pickup
- #Ford EV
- Ford introduced three new concepts: an inexpensive crew cab EV pickup for 2027, the Ford Universal EV Platform, and the Ford Universal EV Production System.
- The new EV pickup has a footprint similar to the Maverick but with more interior room and volume, targeting the Toyota RAV4 for interior space and an EcoBoost Mustang's 0-60 time (4.5 seconds).
- The truck will feature a 400-volt architecture, a lithium-iron phosphate battery from BlueOval Battery Park, and BlueCruise capability, with production at Louisville Assembly Plant.
- Ford plans continuous software updates for the EV truck, emphasizing affordability with a starting price around $30,000 and lower ownership costs than a used Tesla Model Y.
- The Universal EV Platform and Production System aim for versatility, allowing multiple vehicle types (e.g., small cars to three-row SUVs) on one skateboard, reducing parts by 20% and assembly time by 15%.
- Ford's manufacturing advancements, including unicasting, enable efficient multi-vehicle assembly, making affordable EVs feasible.