Stellantis Is Spamming Owners' Screens with Pop-Up Ads for New Car Discounts
13 days ago
- #consumer backlash
- #Stellantis
- #in-car advertising
- Stellantis is pushing marketing pop-ups to owners' in-car screens, sparking outrage online.
- Jeep driver Zerin Dube shared a 'marketing notification' on X, leading to widespread criticism.
- Some drivers accepted the $1,500 loyalty offer, while others vowed never to buy Stellantis vehicles again.
- Stellantis defends the notifications, stating they are used for recalls and tailored promotions with minimal intrusion.
- Owners can opt out of in-vehicle messaging by calling customer care.
- Stellantis dealers are offering significant discounts, including a $1,500 loyalty bonus, to boost sales.
- This isn't the first time Stellantis has used in-car screens for ads; extended warranty promotions previously caused frustration.
- Connected cars continue to be a double-edged sword for consumers.