Tesla Owners Swapping for Diesels Might Be the Funniest Turn of 2025
4 hours ago
- #Tesla
- #EV Market
- #Brand Loyalty
- Tesla's brand loyalty dropped 9.4% in Q2 2025, now at 58.1%, trailing Ford (59.6%) but ahead of Chevrolet (58%).
- Aging lineup (Model 3/Y) and Elon Musk's political image contribute to declining loyalty.
- 68.9% of ex-Tesla buyers chose another EV, while 31.1% switched to hybrids (28.2%) or diesel (2.9%).
- EV loyalty overall fell to 58.7% in 2025 from 68% in 2023, while ICE loyalty remains highest (~84%).
- Non-Tesla EV loyalty rose to 46.4%, showing stronger commitment among non-Tesla EV adopters.
- Tesla still attracts conquests (e.g., 2:1 vs. Chevrolet), but ratios have weakened (e.g., 1.5:1 vs. BMW).
- Price isn't the main factor—defectors buy $60K–$75K vehicles, signaling preference for variety over cost.