McDonald's removes AI-generated ad after backlash
2 days ago
- #Controversy
- #McDonalds
- #AI-Advertising
- McDonald’s Netherlands removed an AI-generated Christmas ad titled 'the most terrible time of the year' after online criticism.
- The ad depicted chaotic holiday scenes, suggesting retreating to McDonald’s, but was deemed tone-deaf by social media users.
- McDonald’s acknowledged the backlash, stating the ad aimed to highlight holiday stress but misjudged public sentiment.
- The ad’s production company defended AI use, emphasizing human creativity and effort, but critics questioned job displacement for actors and crew.
- Coca-Cola also faced backlash for AI holiday ads but shifted focus to AI-generated animals to avoid controversy.