ZoomInfo CEO Blocks Researcher After Documenting Pre-Consent Biometric Tracking
17 hours ago
- #compliance
- #privacy
- #tracking
- ZoomInfo CEO Henry Schuck posted a demo of GTM Studio, an AI-powered platform tracking website visits.
- A security researcher found pre-consent tracking on GTM Studio's landing page, including biometrics and fingerprinting.
- The researcher was blocked on LinkedIn after posting findings, with no response from ZoomInfo.
- Evidence includes 50+ tracking requests before consent, Sardine.ai biometrics, and 118 tracking domains.
- Legal risks include GDPR, CCPA, and CIPA violations, with potential class-action lawsuits.
- Marketing teams may face liability for using vendors with non-compliant tracking practices.
- The findings are documented in a public GitHub repo, making them discoverable in legal contexts.
- ZoomInfo has not disputed the findings, raising concerns about transparency and compliance.