Adobe to Acquire Semrush in $1.9B deal
3 days ago
- #AI
- #Semrush
- #Adobe
- Adobe is acquiring Semrush for $1.9 billion in an all-cash transaction.
- The acquisition aims to enhance Adobe's customer experience orchestration in the agentic AI era.
- Semrush brings GEO capabilities and over a decade of SEO expertise to Adobe.
- The combined solutions will help marketers manage brand visibility across LLMs, traditional search, and the web.
- The transaction is expected to close in the first half of 2026, pending regulatory approvals.
- Adobe and Semrush will provide a comprehensive solution for brand discoverability in AI-driven search environments.
- Semrush has shown strong growth, with a 33% year-over-year increase in enterprise customer ARR.
- The deal has been approved by both companies' boards and key stockholders.