We have a 99% email reputation. Gmail disagrees
4 hours ago
- #Gmail Reputation
- #Email Deliverability
- #Marketing Challenges
- We have a 99% email reputation on SendGrid, but Gmail disagrees and marks our emails as spam.
- Gmail uses its own reputation system independent of other services, penalizing senders who don't meet its specific criteria.
- As a small company focused on product development, we prioritize respectful, low-frequency emails, which ironically hurts deliverability due to inactivity.
- The email system creates a catch-22: sending too many emails leads to complaints, while sending too few damages reputation from lack of activity.
- We're addressing the issue by cleaning old addresses, slowing send rates, and ensuring best practices, though it's a slow process.
- We ask recipients to check spam folders for our emails and mark them as 'Not Spam' to help improve deliverability.