Best practices from the Association of Pulmonary and Critical Care Medicine Program Directors for social media use with emphasis on virtual recruitment - PubMed
a day ago
- #virtual recruitment
- #PCCM
- #social media
- The COVID-19 pandemic has increased the need for virtual engagement and online recruitment strategies in medical specialties.
- Many national organizations recommend virtual fellowship interviews for all applicants.
- Social media is a powerful tool for both programs and applicants, but there is limited data on its use for virtual recruitment in Pulmonary and Critical Care Medicine (PCCM).
- The article proposes best practices for PCCM programs, including defining goals and audience, following institutional guidelines, choosing platforms, managing accounts, generating content, and reassessing strategies.
- The best practices aim to provide a framework for both novice and advanced PCCM programs and highlight the need for more research on social media's impact on recruitment.