Threads has over 400M monthly active users
12 days ago
- #threads
- #meta
- #social-media
- Threads, Meta's competitor to Twitter (now X), has surpassed 400 million monthly active users (MAUs) within two years of its launch.
- Instagram head Adam Mosseri announced the milestone, highlighting Threads' evolution from a 'zany idea' to a platform fostering open exchange of perspectives.
- Threads added 50 million monthly users in the past quarter, reaching over 400 million MAUs, up from 350 million in late April.
- X (formerly Twitter) has over 600 million monthly active users, according to former CEO Linda Yaccarino.
- Threads is closing the gap with X in daily mobile app users, reaching 115.1 million (a 127.8% YoY increase), while X saw 132 million (a 15.2% YoY decline).
- X leads in daily web visits with 145.8 million globally, compared to Threads' 6.9 million.
- Threads' growth is attributed to new features like DMs, fediverse integrations, custom feeds, and AI enhancements.