Ford pulls the plug on the all-electric F-150 Lightning pickup truck

4 days ago

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Ford has stopped production of the all-electric F-150 Lightning, shifting focus to hybrid vehicles and smaller, cheaper EVs.
The decision was driven by customer demand and the realization that the Lightning was unprofitable.
Ford will introduce a plug-in hybrid version of the F-150 Lightning with a gasoline engine as a generator.
The all-electric Lightning initially promised a $40,000 price but ended up starting at around $55,000.
Despite winning awards and being the best-selling electric truck, the Lightning struggled with reliability and limited range when towing.
Ford lost money on each Lightning sold, and EV sales have been lower than expected.
Changes in the regulatory environment, including the removal of EV incentives, influenced Ford's decision.
Ford plans to focus on more compact and affordable EVs, targeting a $30,000 price point for future models.
Excess battery production capacity will be repurposed for stationary storage to balance the electric grid.

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