The desperation of NYTimes

3 hours ago

The author subscribed to NYTimes for $2/month but felt frustrated by receiving 5 onboarding emails over 5 days without an opt-out option.
NYTimes' onboarding emails included a footer stating they are essential and sent regardless of marketing opt-ins, which made the author feel powerless and view the company as desperate.
The irony noted is that the aggressive emails prompted the author to ensure their subscription wouldn't auto-renew, which they might not have done otherwise.
The author criticizes NYTimes for not following CAN-SPAM best practices and questions if such tactics reflect broader desperation in media.
As someone whose business uses email marketing, the author emphasizes always including unsubscribe links to maintain reputation, customer trust, and brand positivity.

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