Microcomputers – The Second Wave: Toward a Mass Market
5 hours ago
- #computer-history
- #commodore
- #apple
- In 1977, three microcomputers—Apple II, Commodore PET, and Tandy/Radio Shack TRS-80—marked a shift from hobbyist roots to consumer-friendly 'appliance' computers.
- These computers required technical expertise, business acumen, and capital to succeed, surprising established computer makers who dismissed them as toys.
- Apple Computer's success stemmed from Steve Wozniak's engineering genius and Steve Jobs' business vision, with Mike Markkula's investment and guidance proving crucial.
- Commodore entered the market by acquiring MOS Technology, leveraging Chuck Peddle's vision, but faced challenges with the PET's design and competition.
- Tandy/Radio Shack's TRS-80 became a mass-market hit due to its low price, accessibility in stores, and broad appeal, despite its 'cheap' reputation.
- The late 1970s saw a 'winnowing' of hobbyist computer companies, with only a few like Apple and niche players surviving the competitive shift.
- The rise of personal computers attracted business interest, shifting the market from passion-driven to profit-driven ventures.