PSOS-C and the Full Attribution Chain
8 days ago
- #brand equity
- #financial attribution
- #AI visibility
- PSOS-C is the conversion-weighted evolution of PSOS, connecting AI assistant visibility to measurable user actions and financial outcomes.
- PSOS-C quantifies the causal chain from exposure to engagement to conversion, with each stage weighted in the model.
- Empirical validation shows PSOS-C filters non-performative visibility, correlating with revenue changes (r = 0.42).
- The attribution chain includes observation, engagement capture, conversion linkage, decay adjustment, and audit publication.
- PSOS-C enables estimation of Revenue at Risk (RaR), linking visibility loss to potential revenue contraction.
- Governance is ensured through the AIVO Assurance Charter, with independent audits certifying PSOS-C scores.
- PSOS-C transforms AI visibility into a governance-grade financial indicator, essential for brands in the AI era.