According to a Google leak, we’re all to blame for poor quality search results
5 days ago
- #Content Marketing
- #Google Search
- #SEO
- Google's internal API documentation leak reveals key ranking factors like 'siteAuthority' and user engagement metrics.
- Click data and user activity, especially 'longest click' engagement, significantly influence search rankings.
- New domains may be placed in a sandbox to prevent spam, and human rater scores impact certain algorithm parts.
- Backlinks are evaluated based on context, trustworthiness, and diversity, with penalties for spammy practices.
- Google's 'Alexandria' system is central to indexing, storing metadata similar to Google Search Console data.
- SEO success depends on quality content, user experience, and understanding search intent rather than gaming the algorithm.
- Businesses should focus on high-quality pages and domains, avoiding volume-driven strategies that lead to penalties.
- The internet's decline in quality stems from monetization practices that prioritize clicks over genuine user value.
- Marketing education needs improvement to emphasize value creation over short-term traffic and ad revenue.
- Content should be treated as a long-term brand asset, not just a vehicle for affiliate links or ads.