Apple executives have held internal talks about buying AI startup Perplexity
16 days ago
- #AI
- #Apple
- #Acquisition
- Apple executives have discussed internally about potentially acquiring AI startup Perplexity AI.
- Perplexity AI provides real-time answers using the latest web information, which could help Apple develop an AI-based search engine.
- The discussions are in early stages, and no formal bid has been made to Perplexity management.
- Apple's potential acquisition is partly driven by the need to address the possible loss of its lucrative Google search deal, worth $20 billion annually.
- Perplexity was recently valued at $14 billion, making a potential deal Apple's largest acquisition ever.
- Apple has also considered partnering with Perplexity instead of buying it, integrating its technology into Safari and Siri.
- A major hurdle could be Perplexity's ongoing partnership discussions with Samsung, Apple's biggest smartphone competitor.
- Apple aims to catch up in generative AI, having lagged behind rivals in key features and delayed its revamped Siri.
- Apple's recent AI enhancements, announced at WWDC, include live translation and deeper OpenAI collaboration.
- Acquiring Perplexity would provide Apple with AI talent, a recognized brand, and a consumer-ready product.