Blame as a Service
11 days ago
- #Corporate Strategy
- #Social Dynamics
- #Blame as a Service
- Instagram and Twitter defined the 2010s with status games based on followers and likes.
- Companies now engage in similar status games, focusing on social perception and PR.
- Blame as a Service (BaaS) allows companies to outsource backlash from unpopular decisions.
- BaaS firms absorb blame, letting clients maintain brand image while pursuing profits.
- Characteristics of BaaS companies include concealing their true purpose and shielding elites.
- McKinsey operates as a BaaS firm, providing political cover for executives' unpopular decisions.
- Ticketmaster enables artists to capture premium pricing without reputational damage.
- UMA serves as an oracle for Polymarket, deflecting blame for controversial decisions.
- AI hiring platforms are emerging as the next evolution of BaaS, masking biased hiring practices.
- Human scapegoats remain preferred due to their ability to negotiate and be held accountable.