EU to replace cookie consent pop-ups with browser-based mechanism
12 days ago
- #GDPR
- #Privacy
- #Cookies
- The European Commission proposes eliminating cookie consent banners by using browser-level consent signals.
- A new Article 88a of the GDPR would define four purposes exempt from explicit consent, including data transmission and security maintenance.
- Cookie banners would no longer be required for activities strictly within these categories, provided data isn't repurposed.
- The proposal supports automated, machine-readable consent signals, allowing browsers or platforms to transmit user preferences directly to websites.
- Websites must respect these signals, enabling users to set preferences once and have them apply across compliant sites.
- Consent prompts would be limited to a one-click interface, with a six-month restriction on re-requesting consent.
- Media service providers are exempt when delivering content, potentially allowing continued consent prompts on some platforms.
- Session cookies for shopping carts or aggregated traffic measurement would no longer require consent, but third-party tracking or advertising still would.
- The changes aim to reduce user friction and push browser developers to implement stronger privacy controls.