Musk Embedding Ads into X's Chatbot
17 days ago
- #AI Advertising
- #Elon Musk
- Elon Musk announced that X (formerly Twitter) will allow advertisers to pay for placements in Grok's suggestions.
- Musk emphasized Grok's development focus on being the smartest and most accurate AI, with monetization now a priority.
- Grok, developed by Musk's xAI, was introduced in November 2023, and xAI acquired X for $45 billion in March.
- Plans include automating ad processes and improving ad targeting using xAI's technology, addressing previous targeting issues.
- Ad executives express interest in AI chatbot ad spaces, though companies like OpenAI avoid it due to consumer backlash concerns.
- Brands are testing organic promotion methods in chatbot results, like optimizing content for AI pickup.
- Google is testing ads in AI chatbot conversations to protect its ad business and maintain control over internet discovery.
- RiseOpp's president notes Google's move aims to safeguard its business model amid shifting user behavior towards AI chatbots.
- Google's ad integration in chatbots may face regulatory scrutiny due to existing antitrust concerns.