Non-Obviously Great Startups
6 days ago
- #entrepreneurship
- #business-growth
- #startups
- The dominant metaphor for successful startups is the rocketship, with rapid growth stories dominating the narrative.
- Slingshot startups take a long time to succeed, often being overlooked before achieving significant success.
- Slingshot companies are hard to copy due to deep technical moats and understanding of niche markets.
- These companies often sit outside the standard Silicon Valley consensus, making them less visible but more unique.
- Not all companies that fade into irrelevance come back, but those that do can become highly successful.
- Examples of slingshot companies include Figma and OpenAI, which took years to build before becoming major players.
- Investors may ignore slingshot companies initially, requiring extra effort to gain attention and funding.
- The potential payoff for slingshot companies can be substantial, often surpassing that of rapid-growth rocketship companies.