McDonald's is cutting prices to convince customers it's affordable again
3 days ago
- #fast-food
- #value-meals
- #pricing-strategy
- McDonald’s is reducing combo meal prices by 15% compared to buying items separately.
- New $5 breakfast and $8 Big Mac/McNugget combo meals will be introduced.
- CEO Chris Kempczinski acknowledged customer concerns about affordability and menu pricing.
- Inflation and high combo meal prices have negatively impacted customer perceptions.
- McDonald’s is focusing on value meals and menu improvements to attract budget-conscious customers.
- Themed promotions, like the 'Minecraft Movie' collaboration, have helped boost sales.