Taking my app from 6% to 25% d1 retention, things I've learned
20 hours ago
- #Product Development
- #User Feedback
- #User Retention
- Improved d1 retention from 6% to 25% for Disorganized, a note-taking app.
- Implemented anonymous authentication to enhance user experience without forcing registration.
- Redesigned onboarding to be less invasive, resulting in better performance.
- Emphasized A/B testing for onboarding changes due to unreliable intuition.
- Discovered users explore advanced features much sooner than expected.
- Engaged with users via Reddit, offering lifetime premium for feedback, leading to over 800 conversations.
- Learned to act on user feedback, even from single requests, as they often reveal broader needs.
- Challenged the 'not my target user' mindset, finding value in diverse feedback.
- Highlighted developer laziness and arrogance as barriers to app improvement.
- Invested significant time in implementing feedback from individual users, yielding positive outcomes like increased reviews.