Giorgio Armani Transformed Tailoring
5 days ago
- #fashion
- #design
- #legacy
- Giorgio Armani, the influential Milanese designer, passed away at 91.
- Armani revolutionized men's fashion with his focus on silhouette, drape, and proportion.
- Known for 'soulful, sophisticated simplicity,' his designs combined luxury with understated colors like black and greige.
- Armani's control over his brand was absolute, overseeing even minor details in design and operations.
- He began his career in fashion after abandoning medicine, starting as a window dresser at La Rinascente.
- Armani's breakthrough came with his eponymous label, launched in 1974 with funds from selling his Volkswagen Beetle.
- His designs, characterized by exaggerated proportions and lightweight materials, redefined the power suit in the 1980s.
- Armani was a pioneer in leveraging celebrity partnerships, turning them into a profitable PR strategy.
- His work experienced a resurgence in the 2010s, celebrated for its comfort and timeless elegance.
- Armani's legacy lies in his belief that fashion should blend sophistication with ease and that it plays a key role in cultural storytelling.