2026 Apple introducing more ads to increase opportunity in search results
19 hours ago
- #Apple Ads
- #App Store
- #Search Ads
- Search results ads help users discover apps when searching on the App Store.
- Starting in 2026, more ad positions will be introduced in search results.
- 65% of App Store downloads happen directly after a search.
- Ads can appear at the top or further down in search results without campaign changes.
- Ad format remains consistent, using default or custom product pages with optional deep links.
- Billing is based on cost per tap or cost per install.
- Ads can be created from default or custom product pages in App Store Connect.
- Ad variations allow targeting specific audiences and keyword themes.
- Deep links direct users to specific app locations, available on iOS/iPadOS 18+.
- Search results campaigns use keywords, either chosen by the advertiser or suggested by Apple.
- Apple Ads considers relevance and bids, not displaying irrelevant apps regardless of bid amount.