Update on Plans for Privacy Sandbox Technologies
8 hours ago
- #Privacy Sandbox
- #Chrome Updates
- #Web Standards
- Chrome is maintaining its approach to third-party cookie choice and seeking ecosystem input for Privacy Sandbox APIs.
- Scaled measurement solutions are important for marketers and publishers, with focus on privacy-preserving Attribution standards.
- CHIPS and FedCM APIs have seen broad adoption and will continue to be supported with future enhancements.
- Interest in improving web experiences and protecting first-party data will be addressed through industry collaboration.
- Several Privacy Sandbox technologies are being retired due to low adoption, including Topics and Protected Audience.
- Learnings from retired technologies will inform future work, including an interoperable Attribution web standard.
- Chrome will continue collaborating with industry stakeholders to support a healthy web ecosystem.