The EU wants to kill cookiebanners by moving consent to the browser
3 days ago
- #Digital Rights
- #Privacy
- #EU Regulations
- The European Commission proposes browser-level cookie preferences to replace pop-ups.
- Users can set cookie preferences once in their browser, reducing repetitive choices.
- Websites must honor these preferences for at least six months.
- Cookie banners for harmless uses (e.g., visit counting) may be banned.
- The proposal is part of the EU's Digital Package and needs parliamentary approval.
- This change aims to simplify privacy control and reduce dark patterns in cookie banners.
- Open questions remain about browser implementation and potential workarounds by companies.
- The move aligns with privacy-first approaches, like Simple Analytics, avoiding tracking cookies.